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Sustainable new product commercialisation : from Blue Oceans to Green Oceans
Lamore, Paul R. - In: International journal of social entrepreneurship and … 1 (2011) 2, pp. 163-175
Persistent link: https://www.econbiz.de/10010360690
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A design thinking approach to teaching sustainability
Manna, Valerie; Rombach, Meike; Dean, David; Rennie, … - In: Journal of marketing education : JME 44 (2022) 3, pp. 362-374
Persistent link: https://www.econbiz.de/10013473775
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Green exploration and exploitation : capabilities, product advantage, and policy considerations
Xue, Jie; Swan, K. Scott - In: Creativity and innovation management 32 (2023) 3, pp. 458-471
Persistent link: https://www.econbiz.de/10014336058
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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Realising holistic creative thinking through seven principles : a 21st century paradigm leading to sustainable innovation
Khandelwal, Nishant; Mehta, Anil - In: International journal of business and globalisation : IJBG 33 (2023) 1/2, pp. 94-112
Persistent link: https://www.econbiz.de/10014232689
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Managing the "unmanageables" of sustained product innovation
Dougherty, Deborah Jane - In: Handbook of technology and innovation management, (pp. 173-193). 2008
Persistent link: https://www.econbiz.de/10003769470
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Living Lab Vorarlberg : ein Projektbericht im Rahmen der Programmlinie "Fabrik der Zukunft" ; Impulsprogramm Nachhaltig Wirtschaften
Schuhmacher, Jens; Bargetz, Thomas; Feurstein, Karin; … - 2008
Persistent link: https://www.econbiz.de/10003809502
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Sustainable lifestyles : nachhaltige Produkte, Dienstleistungen und Lebensstile hervorbringen: Analyse von Lebensstiltypologien, Gestaltungsmöglichkeiten für Unternehmen, Einbindun...
Heiler, Florian; Schmalnauer, Martina; Schmutz, Petra; … - 2009
Persistent link: https://www.econbiz.de/10003809534
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Eco-innovative food in Brazil : perceptions from producers and consumers
Bossle, Marilia B.; Barcellos, Marcia Dutra de; Vieira, … - In: Agricultural and Food Economics : AFE 3 (2015), pp. 1-18
competitive and profitable, and innovation and environmental sustainability can be used as an alternative to mitigate … adopt eco-innovation, and the second, in the demand-side, to investigate consumer values and attitudes towards eco-innovation … environmental sustainability. The eco-innovative market has a great potential to grow and become more competitive, although some …
Persistent link: https://www.econbiz.de/10010511323