A marketing perspective on innovation
Jakki J. Mohr
| Year of publication: |
2019
|
|---|---|
| Authors: | Mohr, Jakki |
| Published in: |
Disciplinary perspectives on innovation. - Boston : now, ISBN 978-1-68083-600-4. - 2019, p. 123-148
|
| Subject: | marketing | innovation | customer-driven innovation | innovation performance | data-driven innovation | innovation ecosystems | platform innovations | sustainable innovations | biomimicry | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Nachhaltigkeit | Sustainability |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1561/0300000085-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012157565