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Transcultural marketing for incremental and radical innovation

Christiansen, Bryan (ed.); Yildiz, Salih (ed.); … - 2014

"This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages"--Provided...

Persistent link: https://www.econbiz.de/10011727890

Transcultural marketing for incremental and radical innovation

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

Persistent link: https://www.econbiz.de/10010210087

Development, competitiveness and inequality in EU and Western Balkans : book of abstracts ; international scientific conference: Development, competitiveness and inequality in EU a...

Radović Marković, Mirjana (ed.); Ilieva, Snezhana (ed.); … - International Scientific Conference: Development, … - 2015

Persistent link: https://www.econbiz.de/10011440878

Discovering Chinese product strategies on stimulating attitude and intention : involvement of innovation, country-of-origin and knowledge

Ramadania; Reswari, Rianti Ardana; Dhamayantie, Endang - In: Managing global transitions : international research journal 16 (2018) 3, pp. 215-234

Persistent link: https://www.econbiz.de/10012137086

Experience management as an innovative approach in emerging Mediterranean destinations

Cervera-Taulet, Amparo; Pérez-Cabañero, Carmen; … - In: Journal of business research : JBR 101 (2019), pp. 536-547

Persistent link: https://www.econbiz.de/10012103470

Regulierungspolitische Effekte geschützter geografischer Herkunftsangaben der EU in einer dynamischen und qualitätspolitischen Perspektive

Leufkens, Daniel; Garvert, Rebecca - In: Wie viel Markt und wie viel Regulierung braucht eine …, (pp. 331-342). 2014

Persistent link: https://www.econbiz.de/10010423777

WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin

Arora, Anshu; Arora, Amit - In: Journal of international consumer marketing 29 (2017) 3, pp. 135-161

Persistent link: https://www.econbiz.de/10011709326

Communities of consumption and Made in Italy

Di Maria, Eleonora; Finotto, Vladi - In: Online communities and open innovation : governance and …, (pp. 65-83). 2011

Persistent link: https://www.econbiz.de/10008860123

Secondary innovation : the path of catch-up with "Made in China"

Wu, Xiaobo; Ma, Rufei; Shi, Yongjiang; Rong, Ke - In: China economic journal : the official journal of the … 2 (2009) 1, pp. 93-104

Persistent link: https://www.econbiz.de/10003990766

Communities of consumption and made in Italy

Di Maria, Eleonora; Finotto, Vladi - In: Industry and innovation 15 (2008) 2, pp. 179-197

Persistent link: https://www.econbiz.de/10003721222

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