productivity paradox of CRM and investigates the impact of both CRM and innovation on firm performance and also investigating … mediating role of innovation to explain the effect of CRM on performance. To obtain research objective, an empirical study was … innovation, as well as the relationship between innovation and business performance, were approved, but direct relationship …

of SMEs to accept new innovative methods that will lead to higher performance of humans and machines for increased … regression technique. The hypothesis tested found that technological change has effect on organizational performance of small and … recorded in the SMEs performance is accounted for by technological change. This result is statistically significant because the …