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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks

Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10011485347

The past, present, and future of innovation research

Lee, Byung Cheol; Moorman, Christine; Moreau, C. Page; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 187-198

Persistent link: https://www.econbiz.de/10012301445

A new approach to modeling the adoption of new products : aggregated diffusion models

Toubia, Olivier; Goldenberg, Jacob; Garcia, Rosanna - In: MSI reports : working paper series (2008) 1, pp. 65-81

Persistent link: https://www.econbiz.de/10003727337

Advertising creativity : balancing surprise and regulatory

Goldenberg, Jacob; Mazursky, David - In: The Sage handbook of advertising, (pp. 283-298). 2007

Persistent link: https://www.econbiz.de/10003570496

The chilling effects of network externalities

Goldenberg, Jacob; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 4-15

Persistent link: https://www.econbiz.de/10003960714

Network externalities : not cool? ; a comment on "The chilling effects of network externalities"

Rust, Roland T. - In: International journal of research in marketing : IJRM ; … 27 (2010) 1, pp. 18-19

Persistent link: https://www.econbiz.de/10003960722

Inside the box : a proven system of creativity for breakthrough results

Boyd, Drew; Goldenberg, Jacob - 2013

"INSIDE THE BOX answers one of the most-asked questions in corporate America: How can our organization be more creative? The authors show how "thinking inside the box" can foster greater creativity and innovation within your company or organization"--

Persistent link: https://www.econbiz.de/10009755828

Why do they lag and why should we care?

Goldenberg, Jacob; Oreg, Shaul - In: Marketing : metaphors and metamorphosis, (pp. 162-171). 2008

Persistent link: https://www.econbiz.de/10003746830

Innovation : the case of the Fosbury flop ; Report No. 04-106

Goldenberg, Jacob; Lowengart, Oded; Oreg, Shaul; … - In: MSI reports : working paper series (2004) 1, pp. 153-155

Persistent link: https://www.econbiz.de/10002200402

The primacy of the idea itself as a predictor of new product success

Goldenberg, Jacob; Lehmann, Donald R.; Mazursky, David - 1999

Persistent link: https://www.econbiz.de/10001412782