Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The impact of increased brand...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Innovation
Consumer behaviour
24
Konsumentenverhalten
24
Brand management
18
Luxury goods
18
Luxusgüter
17
Markenführung
17
Brand image
13
Markenimage
13
Brand
9
Markenartikel
9
France
5
Frankreich
5
Luxury
5
Beziehungsmarketing
4
Comparison
4
Marketing
4
Rarity
4
Relationship marketing
4
Vergleich
4
Advertising effects
3
Corporate social responsibility
3
Emotion
3
Lebensstil
3
Lifestyle
3
Luxury brand
3
Social Web
3
Social web
3
Werbewirkung
3
Willingness to pay
3
Zahlungsbereitschaftsanalyse
3
Brand attitude
2
Brand heritage
2
Brand love
2
Brand loyalty
2
Celebrity endorsement
2
Celebrity-Werbung
2
Cognition
2
Corporate Social Responsibility
2
Desirability
2
Gesellschaft
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
1
French
1
Author
All
Valette-Florence, Pierre
2
Chandon, Jean-Louis
1
Laurent, Gilles
1
Roehrich, Gilles
1
Published in...
All
Cahiers de l'ISMEA / SG, Série "Sciences de gestion"
1
Economies et sociétés : cahiers de l'ISMEA
1
Journal of business research : JBR
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Pursuing the concept of luxury : introduction to the JBR special ossue on "luxury marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
2
Une approche causale du comportement d'achat innovateur
Valette-Florence, Pierre
-
1993
Persistent link: https://www.econbiz.de/10001156920
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
