Narrow search
Showing 1 - 10 of 1,063
Cover Image
Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
Cover Image
Medien- und Kommunikationsmanagement in der Produktentwicklung
Oehninger, Thomas - 2005
Persistent link: https://www.econbiz.de/10002739310
Cover Image
University Marketing – Innovative Communication for Effective Inter/National Survival
Nicolae, Mariana - 2012
for a clear organisational communication, as well as for an effective interorganisations information exchange. The present … paper explores the importance of identity building for a coherent communication process meant to ensure the adaptability of …
Persistent link: https://www.econbiz.de/10013097977
Cover Image
Marketing Communications Model for Innovation Networks
Correia, Tiago João; Mateus, Américo; Leonor, Susana - 2015
by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …
Persistent link: https://www.econbiz.de/10014131990
Cover Image
Marketing Communications Model for Innovation Networks
Correia, Tiago; Mateus, Américo; Leonor, Susana - 2015
by co-creative platforms for innovation. The definition of marketing communication strategies that promote motivation and … theoretical framework, and the second part where a model is developed for the marketing communication strategies that appeal to …
Persistent link: https://www.econbiz.de/10014035622
Cover Image
Neue Wege der Kundenintegration? Live Communication vs. Virtual Communication (Web 2.0) : Dokumentation des Workshops vom 20. April 2007
Meffert, Heribert (ed.) - 2007
Persistent link: https://www.econbiz.de/10013330207
Cover Image
Special issue on: innovation, communication and value co-creation in digital marketing
2024
Persistent link: https://www.econbiz.de/10015066830
Cover Image
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola; Verlegh, Peeter; Klostermann, Jan; … - In: Journal of service management 33 (2022) 4/5, pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Cover Image
Communication behaviors to implement innovations : how do AEC teams communicate in IPD projects?
Sun, Weida; Mollaoglu, Sinem; Miller, Vernon; Manata, Brian - In: Project management journal : PMJ 46 (2015) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10010519096
Cover Image
The communication of innovation : an empirical analysis of the advancement of Innovation
Ackermann, Malte - 2013
The notion that the word Innovation has been excessively used in various contexts has been stated numerous times, still there is no study which empirically examines this issue. This paper addresses this research gap by utilizing a quantitative content analysis on almost 4 billion documents in...
Persistent link: https://www.econbiz.de/10009763237