Integrated marketing communication : a balanced approach
Year of publication: |
2019 ; First edition
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Authors: | Winchester, Maxwell ; Peter, Ling ; Stocchi, Lara ; Lwin, May O. ; Shin, Wonsun ; Kang, Hyunjin |
Publisher: |
2019: [Melbourne] : Oxford University Press |
Subject: | Marketingmanagement | Marketing management | Kommunikation | Communication |
Description of contents: | Table of Contents [gbv.de] |
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Exploring interactive communication using social media
Zhang, Chrystal B., (2015)
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Unpacking celebrity brands through unpaid market communications
Davies, Fiona, (2015)
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The impact of technology on the Arab communication style and culture : implications for marketing
Ghanem, Salma, (2013)
- More ...
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How websites compete in the Middle East : The example of Iran
Naami, Tara, (2021)
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How websites compete in the Middle East : the example of Iran
Naami, Tara, (2022)
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The role of socialization agents in adolescents' responses to app-based mobile advertising
Shin, Wonsun, (2020)
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