10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2023. It provides an up … marketing and tourism and applications from social media and emerging technologies in Artificial Intelligence and the Internet … of Everything. Topics covered in the chapters include social media in marketing and tourism hospitality, culture …

1 Introduction -- References -- 2 SMEs’ Digital Transformation from a Marketing Perspective -- 2.1 What Does Digital … Transformation Mean in the Marketing Literature? -- 2.1.1 Internet, Computer, and Businesses. A Brief Overview -- 2.1.2 The … Expressions of Digital and Digital Technologies: How Do They Become Two of the Most Diffused Jargon in Management and Marketing …

electronic and software age: a rapidly evolving landscape -- Part 4 The Digital Age: the changing face of marketing …This book proposes that, within the automotive industry, revised marketing principles and innovative marketing … starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of …