Deng, Fang; Ruan, Wen-Qi; Zhang, Shu-Ning - In: Tourism review 78 (2023) 3, pp. 1019-1035
Purpose This study aims to explore and clarify the role of national traditional festival tourism in cultivating national identity (NI) and confirm its construction model. Design/methodology/approach Based on social identity theory and complexity theory, a complex nurturing framework for...