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~subject:"Innovation"
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Innovation
Marketing
31,497
Marketingmanagement
17,184
Marketing management
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Consumer behaviour
4,083
Theorie
3,972
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3,956
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1,204
Advertising
1,203
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1,167
Marketing theory
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Marketingtheorie
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Market research
1,105
Agribusiness
1,104
Social Web
1,061
SME
1,058
Social web
1,058
KMU
1,046
Internationales Marketing
985
International marketing
930
Markenimage
850
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848
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Belz, Christian
14
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9
Herstatt, Cornelius
7
Kohlbacher, Florian
7
Schögel, Marcus
7
Stern, Scott
7
Trajtenberg, Manuel
7
Kliche, Mario
6
Tomczak, Torsten
6
Trommsdorff, Volker
6
Vrontis, Demetris
6
Zhang, Jing
6
Bieger, Thomas
5
Brem, Alexander
5
Bresnahan, Timothy F.
5
Carson, David
5
Harms, Fred
5
Helm, Roland
5
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5
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5
Lakdawalla, Darius
5
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4
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4
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4
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4
Mast, Claudia
4
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4
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3
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3
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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Agriculture Canada, Government of Canada
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Alexander Hamilton Institute, Inc
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1
Australian Agricultural and Resource Economics Society - AARES
1
Berliner Wissenschafts-Verlag
1
Business & Economics Society International / Conference <14., 2009, Kona, Hawaii>
1
BusinessVillage GmbH
1
Center for Economic Analysis <Boulder, Colo.>
1
Centre de Recherches en Sciences Sociales du Travail <Sceaux>
1
Chartered Institute of Marketing
1
Department of Industrial Engineering
1
DerMarkentag <Veranstaltung> <8., 2021, Online>
1
Deutscher Betriebswirtschafter-Tag <33, 1979, Berlin, West>
1
Donskoj Gosudarstvennyj Techničeskij Universitet <Rostow am Don>
1
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1
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1
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Fiatalok Fóruma <5, 1986, Nyíregyháza>
1
Foerder Institute for Economic Research <Tēl-Āvîv>
1
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1
Gesellschaft für Innovatives Marketing
1
Goethe-Universität Frankfurt am Main
1
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1
HAL
1
IC-SIM <6., 2017, Paphos>
1
Institut Biznesa i Prava
1
Institut für Lebensmittel und Ressourcenökonomik, Rheinische Friedrich-Wilhelms-Universität Bonn
1
Institut für Marketing und Trendanalysen <Gutau>
1
Institut für Sozialistische Wirtschaftsführung - Leichtindustrie
1
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Industrial marketing management : the international journal for industrial and high-tech firms
47
Journal of business research : JBR
40
The journal of business & industrial marketing
19
Journal of strategic marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European Journal of Marketing
14
International journal of innovation management
14
SpringerLink / Bücher
12
International journal of technology management : IJTM
9
International journal of technology marketing : IJTMkt
9
Journal of business-to-business marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Strategic market creation : a new perspective on marketing and innovation management
8
Cogent business & management
7
Journal of the Academy of Marketing Science
7
Springer eBook Collection
7
Technology analysis & strategic management
7
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
6
European journal of marketing : EJM
6
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
6
Journal of business economics : JBE
6
Strategic Direction
6
Technological forecasting & social change : an international journal
6
European journal of innovation management
5
Innovation: organization & management : IOM
5
International entrepreneurship and management journal
5
International journal of business innovation and research
5
International journal of business innovation and research : IJBIR
5
Journal of Business & Industrial Marketing
5
Journal of research in marketing and entrepreneurship : JRME
5
Management decision : MD
5
Management research review
5
Marketing i menedžment innovacij : m&mi
5
Premier reference source
5
Springer Proceedings in Business and Economics
5
Strategies and communications for innovations : an integrative management view for companies and networks
5
Economics of innovation and new technology
4
IEEE transactions on engineering management : EM
4
International journal of entrepreneurship and innovation management
4
Journal for global business advancement : JGBA
4
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Source
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ECONIS (ZBW)
1,230
Other ZBW resources
67
USB Cologne (EcoSocSci)
39
RePEc
17
BASE
8
EconStor
4
USB Cologne (business full texts)
3
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1
Performance
marketing
model through acculturation innovation and market orientation in the bakery industry
Sulistiyani, Sutarlan
- In:
Expert journal of marketing
5
(
2017
)
1
,
pp. 1-9
and competing superiority for increasing the
marketing
development of the bakery business actors in Central Java. This …
Persistent link: https://www.econbiz.de/10011764060
Saved in:
2
Innovation in
marketing
: new perspectives for profit and growth
Levitt, Theodore
-
1962
Persistent link: https://www.econbiz.de/10000052459
Saved in:
3
Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter
-
1988
Persistent link: https://www.econbiz.de/10000083485
Saved in:
4
Innovation, Wettbewerb und
Marketing
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000088144
Saved in:
5
Marketing
für Innovationen in der Automobilindustrie : der Pioniervorteil und die Bedeutung des Marketings neben der reinen Innovationsleistung in einem reifen, wettbewerbsintensiv...
Wolf, Kai Henning
;
Wolf, Kai H.
-
2008
Persistent link: https://www.econbiz.de/10003781987
Saved in:
6
The moderating role of reward systems in the relationship between market orientation and new product performance in China
Wei, Yinghong
;
Atuahene-Gima, Kwaku
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
2
,
pp. 89-96
Persistent link: https://www.econbiz.de/10003866604
Saved in:
7
The shift : the transformation of today's marketers into tomorrow's growth drivers
Davis, Scott M.
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003822843
Saved in:
8
Innovationskommunikation in dynamischen Märkten : empirische Ergebnisse und Fallstudien
Mast, Claudia
-
2006
Persistent link: https://www.econbiz.de/10003377475
Saved in:
9
A research in relating entrepreneurship,
marketing
capability, innovative capability and sustained competitive advantage
Lee, Jia-sheng
;
Hsieh, Chia Y.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 109-119
Persistent link: https://www.econbiz.de/10008806740
Saved in:
10
Innovation
marketing
and entrepreneurial initiatives within a global commerce strategic framework : toward a creative future for entrepreneurial
marketing
in developing countries
Saunders, Wallace
;
Patel, Nilesh
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 589-598)
.
2007
Persistent link: https://www.econbiz.de/10003677616
Saved in:
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