This paper considers a region in which some would-be entrepreneurs are in the network of a hub firm and the rest stand alone. Project ideas come in two types: good and not-so-good. Entrepreneurs need to borrow from banks or local financiers to start their projects. Local financiers receive a...

vDie Einführung neuer Produkte am Markt ist von zentraler Bedeutung für die Wettbewerbsfähigkeit eines Unternehmens. Dabei sind in den letzten Jahren insbesondere Marketingmaßnahmen in der Phase vor der physischen Markteinführung in den Blickpunkt des Interesses gerückt. Die...

A firm must decide whether to launch a new product. A launch implies considerable fixed costs, so the firm would like to assess downstream demand before it decides. We study under which conditions a potential buyer would be willing to reveal his willingness to pay under different pricing...