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An examination of innovative consumers' playfulness on their pre-ordering behavior
Byun, Kyung-Ah; Dass, Mayukh; Kumar, Piyush; Kim, Junghwan - In: The journal of consumer marketing 34 (2017) 3, pp. 226-240
Persistent link: https://www.econbiz.de/10011694833
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Building innovation capability : the role of top management innovativeness and relative-exploration orientation
Wang, Xinchun; Dass, Mayukh - In: Journal of business research : JBR 76 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011712836
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Forecasting purchase rates of new products introduced in existing categories
Dass, Mayukh; Moradi, Masoud; Zihagh, Fereshteh - In: Journal of marketing analytics : JMA 11 (2023) 3, pp. 385-408
Persistent link: https://www.econbiz.de/10014374856