Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples … examine the marketing foci of VR games, we collected 17,000 pieces of promotional text from a major online gaming marketplace …, Steam Store, published from the beginning of the second quarter of 2016 to the third quarter of 2018. We performed text …
