Similar Search Results

Tedious work : developing novel outcomes with digitization in the arts and sciences

Bruns, Hille C.; Lingo, Elizabeth Long - In: Administrative science quarterly : ASQ 69 (2024) 1, pp. 39-79

Persistent link: https://www.econbiz.de/10014583814

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Crowdsourcing as a mean of supporting creativity in business : an introduction to international research

Wereda, Wioletta Sylwia; Knap-Stefaniuk, Agnieszka - In: European research studies 26 (2023) 1, pp. 190-202

Persistent link: https://www.econbiz.de/10014252775

How much do green and digital service innovations matter for firm performance? : understanding the mediating role of product creativity

Wang, Mengmeng - In: International journal of technology management : IJTM 94 (2024) 1, pp. 31-55

Persistent link: https://www.econbiz.de/10015062560

Advertising creativity : balancing surprise and regulatory

Goldenberg, Jacob; Mazursky, David - In: The Sage handbook of advertising, (pp. 283-298). 2007

Persistent link: https://www.econbiz.de/10003570496

Ideen für Macher : ein Handbuch für Marketingspezialisten und Unternehmer

Höner- van Gogh, Arthur - 1998

Persistent link: https://www.econbiz.de/10004752537

Educating Creativity in Advertising School by Using Innovation in Technology

Moraru, Mădălina - 2018

knowledge, during transition on the market. The Romanian advertising has been paid much attention to in the last 10 years also … because of branding strategies and updating creativity. Awarded at Cannes and Golden Drum many times, Romanian campaigns … revealed an unexpected paradox: creativity development despite economic and political situation. For this reason, the present …

Persistent link: https://www.econbiz.de/10014033226

Divergent versus relevant ads : how creative ads affect purchase intention for new products

Jiang, Hui; Messinger, Paul R.; Liu, Yifei; Lu, Zhibin; … - In: Journal of marketing research 61 (2024) 2, pp. 271-289

Persistent link: https://www.econbiz.de/10014584202

Art is long, innovation is short : lessons from the Renaissance and the digital age

Sapsed, Jonathan; Tschang, Feichin Ted - In: Technological forecasting & social change : an … 83 (2014), pp. 127-141

Persistent link: https://www.econbiz.de/10010405615

Disassembly and reassembly : an introduction to the special issue on digital technology and creative industries

Mangematin, Vincent; Sapsed, Jonathan; Schüßler, Elke - In: Technological forecasting & social change : an … 83 (2014), pp. 1-9

Persistent link: https://www.econbiz.de/10010405647

1
2
3
4
5
6
7
8
9
10
Next
Last