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"Katharina das Große" : wie ein Handy für Senioren entsteht
Khoschlessan, Darius - In: Jahrbuch Seniorenmarketing 3 (2008/09), pp. 207-226
Persistent link: https://www.econbiz.de/10003714864
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Die Zielgruppe 50plus im Hinblick auf Akzeptanz und Nutzung technischer Produkterrungenschaften : eine aktuelle Bestandsaufnahme und Herausforderungen für das Marketing
Wiedmann, Klaus-Peter; Siebels, Astrid; Janßen, Nina - 2007
Persistent link: https://www.econbiz.de/10003631718
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The Silver Market Phenomenon : Marketing and Innovation in the Aging Society
Kohlbacher, Florian - 2011
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called “graying market” or “silver...
Persistent link: https://www.econbiz.de/10014425090
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The Silver Market Phenomenon : Business Opportunities in an Era of Demographic Change
Kohlbacher, Florian (contributor);  … - 2008
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "silver market", the market...
Persistent link: https://www.econbiz.de/10013521033
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (ed.); Herstatt, Cornelius (ed.) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10008699431
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The silver market phenomenon : business opportunities in an era of demographic change
Kohlbacher, Florian (ed.); Herstatt, Cornelius (contributor) - 2008
The current shift in demographics – aging and shrinking populations – in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called ""silver market"", the market...
Persistent link: https://www.econbiz.de/10003637039
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Wachstumsmarkt Alter : Innovationen für die Zielgruppe 50 +
Gassmann, Oliver; Reepmeyer, Gerrit - 2006
Persistent link: https://www.econbiz.de/10003212147
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Innovativeness of senior consumers' attitudes : an attempt to conduct segmentation
Olejniczak, Tomasz - In: Folia oeconomica Stetinensia : FOS 21 (2021) 1, pp. 76-91
Persistent link: https://www.econbiz.de/10012800612
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The emergence of broadband internet and consequences for economic and social development
Czernich, Nina - 2011
study addresses the question whether the emergence of broadband internet influences economic and social development. The … results indicate that broadband internet indeed positively affects a number of economically and socially meaningful variables …. To address concerns a reverse causality and omitted variables and to identify causal effects of broadband internet …
Persistent link: https://www.econbiz.de/10009233235
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Internet der Dinge : doppelte Chance für Versicherer
Andelfinger, Volker P. - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010209925