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The timing of trademark application in innovation processes
Seip, Marcel; Castaldi, Carolina; Flikkema, Meindert; … - In: Technovation : the international journal of … 72/73 (2018), pp. 34-45
Persistent link: https://www.econbiz.de/10012011202
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - In: Journal of business research : JBR 69 (2016) 3, pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar brand names in brand name innovation
Kronrod, Ann; Lowrey, Tina M. - 2015
When developing new brand names, marketers face the dilemma of how similar their new brand name is or should be to familiar brand names in the market. The current research tests the complete range of conditions exploring how the degree of similarity of a new brand name to an existing one may...
Persistent link: https://www.econbiz.de/10011554720
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Innovation, investment and the diffusion of technology in Europe : German direct investment and economic growth in postwar Europe
Barrell, Ray (ed.) - 1999 - 1. publ.
Persistent link: https://www.econbiz.de/10000678805
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Innovationen, Investitionen und Wettbewerbsfähigkeit der deutschen Wirtschaft
Löbbe, Klaus (ed.) - 1995
Persistent link: https://www.econbiz.de/10000540492
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Entrepreneurship : wie aus Ideen Unternehmen werden
Faltin, Günter (contributor) - 1998
Persistent link: https://www.econbiz.de/10000658762
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Innovative Unternehmensgründungen in Deutschland und den USA
Wippler, Armgard - 1998
Persistent link: https://www.econbiz.de/10000676172
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Marketing und Finanzierung junger Technologieunternehmen : den Gründungserfolg sichern
Baier, Wolfgang (ed.); Pleschak, Franz (contributor) - 1996
Persistent link: https://www.econbiz.de/10000565407