The paper analyses the contribution of technological innovations to improve the relations and interactions among all members of marketing channels and those with the end consumer. The analysis focuses on marketing channel as a whole, aiming at providing a conceptual framework for future...

Innovation in marketing channels is a theme that has been treated in reference to specific areas of innovation or to single categories of subjects within channels. Fewer studies have been conducted with a perspective referring to the channel as a whole. This work aims to analyze the theme of...

In the last two decades, E-commerce has become synonymous with communication, strategy and business practices, facilitating electronic transactions for business process via EDI (Electronic Data Interchange). E-commerce enhances value of the industry through key underlying processes such as, high...

This research study investigates the challenges and strategies involved in integrating e-commerce and business model innovation within AI-driven enterprises, with a specific focus on the case of HIMS, a men's health and wellness e-commerce company. The aim of this study is to provide valuable...

An important and intriguing aspect of entrepreneurship is the formation of new ventures in the domain of open source software (OSS). Previous research on these ventures has primarily looked at the design of business models, yet has neglected other key questions relating to the management of...