The purpose of this research is to examine a driving force behind innovation, human capital, which we contend is useful in identifying and exploiting opportunities in both goods and services contexts. Traditional predictors of innovation, such as research and development and marketing...

The objective of this study is to review the international marketing literature on new product development process and compare the changes in the important factors in the process with the changes in the management approaches. For this purpose, the articles in three international marketing...

Today, classical art institutions are highly involved in finding a new way to enlarge their public and to modernize their brand image as they are stressed by a extensive competition. As a result, they explore how relevant would be to implement new strategies showing to their public new art...

Consequences of network externalities, such as product growth and innovation diffusion, are widely studied in marketing literature. However, there is little empirical research that examines the existence of such network externalities in consumer behavior. When and how do consumers take into...

The competition within the mobile market is increasing day by day in Pakistan. The rapid changes in the technology are the challenge for the companies to satisfy the customers and to get their loyalty through innovative products. Purpose of this study is to investigate the benefits (customer...

This paper describes the evolution of Scatol8®, a remote sensing system conceived and developed within the Department of Commodity Science (DCS) of the University of Torino. The DCS developed, along the years, several projects related to Sustainable Management of economic organizations; the...

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption of an innovation. Therefore, a better understanding of why and how an innovation is adopted can help develop realistic management and...

The aim of this study is to examine the effects of organizational culture and organizational innovation on marketing innovation. Data for the research were collected from firms in the carbonated beverage industry. Data obtained by totally 223 survey forms were analyzed by factor analysis,...

Todas las áreas de la empresa contactan de alguna forma con sus clientes, algunas directamente y otras desde dentro de la organización. Las estrategias CRM1 conjuntamente con el área de I+D trabajan en la mejora de productos y servicios para cumplir las expectativas de los clientes. Pero,...