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Strategies for marketing really new products to the mass market : a text mining-based case study of virtual reality games
Ho, Jeffrey C. F.; Zhang, Xinzhi - In: Journal of open innovation : technology, market, and … 6 (2020) 1/1, pp. 1-14
This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
Persistent link: https://www.econbiz.de/10012214698
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Big data, big insights? : advancing service innovation and design with machine learning
Antons, David; Breidbach, Christoph F. - In: Journal of service research : JSR 21 (2018) 1, pp. 17-39
Persistent link: https://www.econbiz.de/10011855773
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Automation, research technology, and researchers' trajectories : evidence from computer science and electrical engineering
Furman, Jeffrey L.; Teodoridis, Florenta - In: Organization science : a journal of the Institute for … 31 (2020) 2, pp. 330-354
Persistent link: https://www.econbiz.de/10012212000
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Stimulating R&D by finding frugal patents : a process model and a comparison between different evaluation methods
Kronemeyer, Lena L.; Draeger, Raik; Moehrle, Martin G. - In: IEEE transactions on engineering management : EM 70 (2023) 2, pp. 615-630
Persistent link: https://www.econbiz.de/10014232205
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Innovation in dynamic knowledge landscapes : using topic modelling to map inventive activity and its implications for financial performance
Schillebeeckx, Simon J. D.; Lin, Yimin; George, Gerard - In: Innovation: organization & management : IOM 26 (2024) 1, pp. 85-114
Persistent link: https://www.econbiz.de/10014513320
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Information discovery methods using statistical processing to facilitate innovation creation
Suzuki, Takayuki; Gemba, Kiminori; Aoyama, Atsushi - In: International journal of business and systems research … 18 (2024) 1, pp. 30-64
Persistent link: https://www.econbiz.de/10015064156
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The double-edged sword of recombination in breakthrough innovation
Kaplan, Sarah; Vakili, Keyvan - In: Strategic management journal 36 (2015) 10, pp. 1435-1457
Persistent link: https://www.econbiz.de/10011399179
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Comparing methods to extract technical content for technological intelligence
Newman, Nils C.; Porter, Alan L.; Newman, David; … - In: Journal of engineering and technology management : JET-M 32 (2014), pp. 97-109
Persistent link: https://www.econbiz.de/10010388470
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The geography of innovation and technology news : an empirical study of the German news media
Ozgun, Burcu; Brökel, Tom - In: Technological forecasting & social change : an … 167 (2021), pp. 1-16
Persistent link: https://www.econbiz.de/10012798572
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Crisis-driven innovation and fundamental human needs : a typological framework of rapid-response COVID-19 innovations
Dahlke, Johannes; Bogner, Kristina; Becker, Maike; … - In: Technological forecasting & social change : an … 169 (2021), pp. 1-23
Persistent link: https://www.econbiz.de/10012804645