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This paper reports on a text mining-based case study aimed at determining how virtual reality (VR) games, as examples of really new products (RNPs), market themselves when they are introduced to the mass market. The goal was to examine the marketing foci of RNPs and any subsequent changes over...
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source (i.e. the population of firm websites in Germany), which has as yet not been studied rigorously in terms of its …
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surveyed firms. Subsequently, we apply this classification model to the web texts of hundreds of thousands of firms in Germany …
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