Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

As it is emphasized in marketing, management, and strategic management literature, market orientation, learning orientation, and innovativeness are regarded together as having a significant impact on a firm's performance. The objective of this study is to find out the interrelationships of these...

Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...

How do firms cope with the challenges of disruptive change in their industry? Numerous studies have highlighted that success with any prior technology creates a negative legacy effect for the next radical technological shift. We question the overly pessimistic view of such legacy effects and ask...

The purpose of this paper is to propose a service development process that is adapted to manufacturing companies and to discuss its implication for companies with a focus on product development and product sales. This paper looks at new service development (NSD) literature and argues for design...

The importance of users as a source of information for company innovation activity was raised in the 1980s by von Hippel. Today, a concept of a similar basis is known and developed in Europe under the name of User-Driven Innovation (UDI). The UDI is based on the belief that enterprises which are...

The author discusses how different organizational structures may facilitate or impede innovation. During the various stages in the innovation processes an organisation should adapt or change its structure to enable creativity and research to take place by being more flexible and shift to a more...

Innovations are commonly seen as resulting from the commercialization of new ideas and technological goods by dedicated organizations, especially firms. This conception is reflected in a producer-oriented approach to science, technology and innovation policy-making (STI). However a new...

There is a saying that any organization will be doomed if it does not produce managerial innovations. The successes of many companies in today's environment are basically due to their innovative approaches. Today, for survival of any organization innovation is a key factor. No wonder, many...

While the number and importance of joint innovation projects between suppliers and their customers continue to rise, the literature has yet to resolve a key question — do embedded ties with customers help or hurt supplier innovation? Drawing on both the tie strength and knowledge literatures,...