Sutanto, Jeskhael Este; Harianto, Eric; Nursaid; … - In: Cogent business & management 11 (2024) 1, pp. 1-16
and marketing innovation of local SMEs that offer their branded products in the fashion industry. While many previous … studies discuss technological and marketing innovation in well-established fashion industries, this study attempts to relate …This research attempts to explore the uses of market sensing and marketing performance through technological innovation …