Avlonitis, George J.; Kouremenos, Athanassios; Tzokas, Nicos - In: European Journal of Marketing 28 (1994) 11, pp. 5-28
Presents research which: introduces a new multidimensional concept of the innovativeness of organizations; develops an … approach for its measurement involving a cross‐section of innovations adopted by multiple organizations in multiple industries … factors which influence the various dimensions of the innovativeness of organizations; and suggests how this alternative …