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Purpose This research investigates consumer intention to follow online community advice. Applying the technology acceptance model (TAM) to the context of online restaurant communities, the study empirically examines the effects of perceived usefulness, perceived ease of use, attitude and trust...
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In many municipalities in Colombia, the diffusion of electronic commerce (e-commerce) and the expansion of internet … Confirmatory Factor Analysis (CFA) using a sample of 400 questionnaire responses by internet users in Andes. The results indicate …
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