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~subject:"Innovation diffusion"
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Innovation diffusion
Marktforschung
23
Theorie
23
Theory
23
Marketing
20
Consumer behaviour
18
Innovation
18
Konsumentenverhalten
17
International marketing
16
Marketing management
16
Marketingmanagement
16
Vereinigte Staaten
16
Internationales Marketing
14
Innovationsdiffusion
10
Verbraucher
10
Advertising
9
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9
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9
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9
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United States
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6
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Corporate social responsibility
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Electronic Commerce
6
Führungskräfte
6
Managers
6
Markenführung
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Marktsegmentierung
6
Neues Produkt
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English
10
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Mahajan, Vijay
10
Muller, Eitan
4
Sharma, Subhash
2
Bass, Frank M.
1
Bettis, Richard A.
1
Mason, Charlotte H.
1
Peres, Renana
1
Peterson, Robert A.
1
Srinivasan, V.
1
Wind, Yoram
1
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Technological forecasting & social change : an international journal
3
Innovation diffusion models of new product acceptance
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Sage University papers
1
Sage University papers / Quantitative applications in the social sciences
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ECONIS (ZBW)
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1
Innovation diffusion models of new product acceptance : a reexamination
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 3-25)
.
1986
Persistent link: https://www.econbiz.de/10001308546
Saved in:
2
Innovation diffusion and new product growth models : a critical review and research directions
Peres, Renana
;
Muller, Eitan
;
Mahajan, Vijay
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
2
,
pp. 91-106
Persistent link: https://www.econbiz.de/10003987352
Saved in:
3
An evaluation of estimation procedures for new product diffusion models
Mahajan, Vijay
- In:
Innovation diffusion models of new product acceptance
,
(pp. 203-232)
.
1986
Persistent link: https://www.econbiz.de/10001308539
Saved in:
4
Timing, diffusion, and substitution of successive generations of technological innovations : the IBM mainframe case
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
51
(
1996
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10001202311
Saved in:
5
Innovation diffusion in a borderless global market : will the 1992 unification of the European Community accelerate diffusion of new ideas, products, and technologies?
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
45
(
1994
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10001162712
Saved in:
6
New product diffusion models in marketing : a review and directions for research
Mahajan, Vijay
- In:
Journal of marketing
54
(
1990
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10001082065
Saved in:
7
The adoption of the M-form organizational structure : a test of imitation hypothesis
Mahajan, Vijay
- In:
Management science : journal of the Institute for …
34
(
1988
)
10
,
pp. 1188-1201
Persistent link: https://www.econbiz.de/10001060070
Saved in:
8
A simple algebraic estimation procedure for innovation diffusion models of new product acceptance
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
30
(
1986
)
4
,
pp. 331-345
Persistent link: https://www.econbiz.de/10001027905
Saved in:
9
Innovation diffusion models of new product acceptance
Mahajan, Vijay
(
ed.
)
-
1986
Persistent link: https://www.econbiz.de/10013452366
Saved in:
10
Models for innovation diffusion
Mahajan, Vijay
;
Peterson, Robert A.
-
1985
-
1. print.
Persistent link: https://www.econbiz.de/10013382804
Saved in:
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