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Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - 2008
Persistent link: https://www.econbiz.de/10003716923
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Offline- versus Online Multiplikator : eine kritische Betrachtung des klassischen Meinungsführerkonzepts
Helm, Roland; Möller, Michael; Rosenbusch, Jana - 2010
Persistent link: https://www.econbiz.de/10003932905
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Acceptance of new products and brands by older consumers
Helm, Roland; Landschulze, Sebastian - 2010
Persistent link: https://www.econbiz.de/10003975747
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
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How does consumer age affect the desire for new products and brands? : a multi-group causal analysis
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 7 (2013) 1, pp. 29-59
Persistent link: https://www.econbiz.de/10009687311
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Technologische Innovationen und asymmetrische Information : die Eignung verschiedener Signale für Anbieter unterschiedlicher Technologiegenerationen
Gierl, Heribert; Helm, Roland; Satzinger, Michaela - In: Journal of business economics : JBE 69 (1999) 10, pp. 1181-1205
Persistent link: https://www.econbiz.de/10001418835
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Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert; Helm, Roland; Schmitz, Christian; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 120-136
Persistent link: https://www.econbiz.de/10014291979