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~subject:"Innovation management"
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Innovation management
Marketing
66
Beziehungsmarketing
38
Relationship marketing
38
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30
Verkauf
26
Brand management
24
Marketingmanagement
24
Markenführung
23
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23
Innovation
22
Marketing management
21
Aufsatzsammlung
20
Salespeople
20
Verkaufspersonal
20
Vertrieb
20
Strategisches Management
19
B-to-B-Marketing
18
Business-to-business marketing
18
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18
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18
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17
Switzerland
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Internationales Marketing
16
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14
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13
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Konsumentenverhalten
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Innovationsmanagement
12
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12
Theorie
12
Theory
12
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11
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11
Markenpolitik
11
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11
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11
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10
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9
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German
6
English
4
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Belz, Christian
4
Schmitz, Christian
4
Brexendorf, Tim Oliver
2
Hoffmann, Christian
2
Keller, Kevin Lane
2
Lennerts, Silke
2
Schögel, Marcus
2
Stölzle, Wolfgang
2
Uebernickel, Falk
2
Alavi, Sascha
1
Bayus, Barry L.
1
Brüggemann, Felix
1
Böhm, Eva
1
Endres, Herbert
1
Habel, Johannes
1
Helm, Roland
1
Hofstetter, Christine
1
Tomczak, Torsten
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Wieseke, Jan
1
Willée, Clemens
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Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
3
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Business Innovation Universität St. Gallen
1
Business Innovation Universität St. Gallen, Profilbereich Business Innovation
1
Enterprise-Integration : auf dem Weg zum kollaborativen Unternehmen
1
European journal of marketing : EJM
1
Journal of the Academy of Marketing Science
1
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ECONIS (ZBW)
10
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1
Organisation und Spezialisierung für ein innovatives Marketing
Belz, Christian
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 363-399)
.
2007
Persistent link: https://www.econbiz.de/10003507306
Saved in:
2
Innovation Driven Marketing : vom Trend zur innovativen Marketinglösung
Belz, Christian
;
Schögel, Marcus
;
Tomczak, Torsten
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 3-20)
.
2007
Persistent link: https://www.econbiz.de/10003506930
Saved in:
3
Beispiele zu innovativen Lösungen im Marketing
Belz, Christian
;
Schögel, Marcus
- In:
Innovation Driven Marketing : vom Trend zur innovativen …
,
(pp. 197-203)
.
2007
Persistent link: https://www.econbiz.de/10003507261
Saved in:
4
Auf der Suche nach nachhaltigen Kundenvorteilen in der Industrie
Willée, Clemens
;
Belz, Christian
- In:
Enterprise-Integration : auf dem Weg zum kollaborativen …
,
(pp. 167-180)
.
2014
Persistent link: https://www.econbiz.de/10010344108
Saved in:
5
Understanding the interplay between brand and innovation management : findings and future research directions
Brexendorf, Tim Oliver
;
Bayus, Barry L.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
5
,
pp. 548-557
Persistent link: https://www.econbiz.de/10011340285
Saved in:
6
Leveraging the corporate brand : the importance of corporate brand innovativeness and brand architecture
Brexendorf, Tim Oliver
;
Keller, Kevin Lane
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1530-1551
Persistent link: https://www.econbiz.de/10011755173
Saved in:
7
The ambivalent role of monetary sales incentives in service innovation selling
Alavi, Sascha
;
Böhm, Eva
;
Habel, Johannes
;
Wieseke, Jan
; …
- In:
The journal of product innovation management : an …
39
(
2022
)
3
,
pp. 445-463
Persistent link: https://www.econbiz.de/10013187388
Saved in:
8
Business Innovation: Das St. Galler Modell
Schmitz, Christian
-
2016
-
1. Aufl. 2016
Geschäftsmodellinnovation -- Produkt- und Serviceinnovation -- Prozessinnovation -- Innovationsstrategie und -prozess -- Methoden und Instrumente -- Performance Management -- Organisation und Kultur. .
Persistent link: https://www.econbiz.de/10014020429
Saved in:
9
Do business customers perceive what salespeople believe? : perceptions of salesperson adoption of innovations
Endres, Herbert
;
Helm, Roland
;
Schmitz, Christian
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
1
,
pp. 120-136
Persistent link: https://www.econbiz.de/10014291979
Saved in:
10
Business Innovation : das St. Galler Modell
Hoffmann, Christian
(
ed.
);
Lennerts, Silke
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10014009268
Saved in:
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