The ambivalent role of monetary sales incentives in service innovation selling
Year of publication: |
2022
|
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Authors: | Alavi, Sascha ; Böhm, Eva ; Habel, Johannes ; Wieseke, Jan ; Schmitz, Christian ; Brüggemann, Felix |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Wiley-Blackwell, ISSN 1540-5885, ZDB-ID 2012544-6. - Vol. 39.2022, 3, p. 445-463
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Subject: | innovative services | problem-solving | sales incentives | sales management | Verkauf | Selling | Verkaufspersonal | Salespeople | Innovation | Anreiz | Incentives | Leistungsanreiz | Performance incentive | Dienstleistungssektor | Service industry | Innovationsmanagement | Innovation management |
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