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Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships

Marasco, Alessandra; Masiello, Barbara; Izzo, Francesco - 2013

Persistent link: https://www.econbiz.de/10009761500

How innovation impacts artistic creativity : managing innovation in the advertising sector

Öberg, Christina - In: International journal of innovation management 20 (2016) 4, pp. 1640005-1-23

Persistent link: https://www.econbiz.de/10011502950

Educating Creativity in Advertising School by Using Innovation in Technology

Moraru, Mădălina - 2018

knowledge, during transition on the market. The Romanian advertising has been paid much attention to in the last 10 years also … because of branding strategies and updating creativity. Awarded at Cannes and Golden Drum many times, Romanian campaigns … revealed an unexpected paradox: creativity development despite economic and political situation. For this reason, the present …

Persistent link: https://www.econbiz.de/10014033226

The double-edged sword of recombination in breakthrough innovation

Kaplan, Sarah; Vakili, Keyvan - In: Strategic management journal 36 (2015) 10, pp. 1435-1457

Persistent link: https://www.econbiz.de/10011399179

Experimental evidence on the effects of innovation contests

Brueggemann, Julia; Meub, Lukas - 2015

Economic research on innovation has long discussed which policy instruments best foster innovativeness in individuals and organizations. One of the instruments easily accessible to policy-makers is innovation contests; however, there is ambiguous empirical evidence concerning how such contests...

Persistent link: https://www.econbiz.de/10011285459

Fostering innovation through creativity stimulation methods in Croatia

Botrić, Valerija; Božić, Ljiljana - In: International journal of business and economic sciences … 8 (2015) 1, pp. 7-23

Purpose - The key question addressed in the paper is whether creativity fostering methods increase innovation output in … matching methods, we estimate the average treatment effect of the treated (i.e. firms that employ creativity stimulation … creativity stimulation method used by the firm. Findings - The results confirm that the creativity enhancing methods have a …

Persistent link: https://www.econbiz.de/10011376811

When interaction flows : an exploration of collective creative processes on a collaborative governance board

Oortmerssen, Lise A. van; Woerkum, Cees van; Aarts, Noelle - In: Group & organization management : an international journal 40 (2015) 4, pp. 500-528

Persistent link: https://www.econbiz.de/10011309917

Defining creative ideas : toward a more nuanced approach

Litchfield, Robert C.; Gilson, Lucy L.; Gilson, Paul W. - In: Group & organization management : an international journal 40 (2015) 2, pp. 238-265

Persistent link: https://www.econbiz.de/10010527187

Charting the organisational knowledge-creation process : an innovation-process perspective

Akbar, Hammad; Tzokas, Nokolas - In: Journal of marketing management : MM 29 (2013) 13/14, pp. 1592-1608

Persistent link: https://www.econbiz.de/10010230024

Mechanisms of learning and innovation performance : the relevance of knowledge sharing and creativity for non-technological innovation

Trigo, Alexandre - In: International journal of innovation and technology … 10 (2013) 6, pp. 1-27

Persistent link: https://www.econbiz.de/10010230245

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