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Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas (ed.); Heupel, Thomas (ed.);  … - 2019
hilfreichen Checklisten und Tools. Der Inhalt Methode KMU/Mittelstand Dienstleistung E-Mobility International Perspective Toolbox … Kostencontrolling, Automotive Industry Management, demografischer Wandel, ökologische Ökonomie sowie dem Management von KMU. Holger …Methode -- KMU/Mittelstand -- Dienstleistung -- E-Mobility -- International Perspective -- Toolbox …
Persistent link: https://www.econbiz.de/10012401841
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Die Blue-Ocean-Strategie in Theorie und Praxis : Diskurs und 16 Beispiele erfolgreicher Anwendung
Barsch, Thomas (ed.); Heupel, Thomas (ed.);  … - 2019
Persistent link: https://www.econbiz.de/10011893781
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Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
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The dark side of the entrepreneurial orientation and market orientation interplay : a new product development perspective
Morgan, Todd; Anokhin, Sergey; Kretinin, Andrey; … - In: International small business journal : researching … 33 (2015) 7, pp. 731-751
Persistent link: https://www.econbiz.de/10011384182
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Huawei Wisdom : Develop Strategy to Execution at Critical Moments
Tao, Lan - 2022
The road to successful transformation and development of Huawei -- Product innovation model and decision management -- The choice of corporate globalization Strategy -- Build a powerful international marketing & sales team -- Business model design and application.
Persistent link: https://www.econbiz.de/10013202313
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The entrepreneur’s go-to-market innovation strategy : towards a decision-analytic framework and a road mapping process to create radically successful businesses driving spectacular...
Gwanyebit Kehbila, Anderson - In: Journal of small business and entrepreneurship : JSBE 33 (2021) 6, pp. 689-716
Persistent link: https://www.econbiz.de/10012623261
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Re-conceptualization of business model for marketing nowadays : theory and implications
Firman, Ahmad; Putra, Aditya Halim Perdana Kusuma; … - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 7, pp. 279-291
Persistent link: https://www.econbiz.de/10012668088
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A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
Christodoulou, Ioannis; Langley, Paul A. - In: Journal of strategic marketing 28 (2020) 8, pp. 727-752
Persistent link: https://www.econbiz.de/10012313936
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Only senior managers lead business model innovation, or do they? : levels of management and dynamic capability deployment
Funke, Andrea (Wischmeyer); Wilden, Ralf; Gudergan, … - In: Industrial marketing management : the international … 114 (2023), pp. 181-195
Persistent link: https://www.econbiz.de/10014433445
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Creating an environment for successful innovation : a management consultant's perspective
Klokgieters, Koen; Chu, Robin - In: Evolution of innovation management : trends in an …, (pp. 327-347). 2013
Persistent link: https://www.econbiz.de/10009705634