The purpose of research in marketing is to develop a more effective, efficient, and humane marketing system. The present research-publication system puts too much emphasis on quality control. This distracts attention from the fundamental purpose of publishing and thus inhibits innovation....

Studies in organizational innovation have shown rapid growth in the last two decades, so it is necessary to perform a qualitative and quantitative analysis of scientific production to know its current status and development in business activity. In this research, bibliometric analysis and...