The effect of market orientation on new product development : a literature review
Year of publication: |
2017
|
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Authors: | Li, Yu ; Xie, En ; Cheng, Lulu |
Published in: |
Chinese management studies : CMS. - Bingley : Emerald, ISSN 1750-614X, ZDB-ID 2323546-9. - Vol. 11.2017, 4, p. 582-598
|
Subject: | Innovation | New product development | Market orientation | Produktentwicklung | Marketingmanagement | Marketing management | Innovationsmanagement | Innovation management | Bibliometrie | Bibliometrics | Marktforschung | Market research |
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