The purpose of this study is to examine the impact of the standardization of the new product development (NPD) process … several degrees of standardization. Quantitative and qualitative research methods were applied in the study. A regression … that the standardization of the NPD process does have an impact on its efficiency. From the obtained results, it may also …

Standardization, based on scientific and technological development, provides solutions for optimal level of order in a … between standardization and innovation is a widely explored issue, the interaction of standardization with the increasingly … identify the common characteristics of standardization and open and responsible innovation, as well as to analyze the …