"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--Provided by publisher.

"This book examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices"--

This study explores a range of organizational factors that drive success in organizational level information technology (IT) innovation adoption. A comprehensive model of organizational level IT innovation adoption is presented based on a context-mechanism-outcome perspective and by drawing on...