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Customer orientation and innovation : a comparative study of manufacturing and service firms
Wang, Qiang; Zhao, Xiande; Voss, Christopher A. - In: International journal of production economics 171 (2016), pp. 221-230
Persistent link: https://www.econbiz.de/10011437355
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The generation of management innovation in microentreprises : absorptive capacity and entrepreneur-CPA relationship
Mazars-Chapelon, Agnès; Chapellier, Philippe; Mignon, … - In: International journal of entrepreneurship and small business 35 (2018) 1, pp. 27-43
Persistent link: https://www.econbiz.de/10011979710
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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability
Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25
Persistent link: https://www.econbiz.de/10012098635
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Decomposing market orientation and its relationship to innovativeness of SMEs in Malaysia : the moderating effects of market turbulence
Ha Shiaw Tong; Lo May Chiun; Thurasamy Ramayah - In: Journal for international business and entrepreneurship … 9 (2016) 3, pp. 273-290
Persistent link: https://www.econbiz.de/10011616565
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Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco; Fiore, Mariantonietta; Vrontis, Demetris - In: International journal of globalisation and small … 7 (2015) 2, pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
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Competitor orientation in successful SMEs : an exploration of the impact on innovation
O'Dwyer, Michele; Gilmore, Audrey - In: Journal of strategic marketing 27 (2019) 1, pp. 21-37
Persistent link: https://www.econbiz.de/10012202441
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Investigating the impact of customer orientation on innovativeness: evidence from born-global firms in Turkey
Karatepe, Osman M.; Uner, M. Mithat; Kocak, Akin - In: Economic research 29 (2016) 1, pp. 721-734
Persistent link: https://www.econbiz.de/10012221984
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Strategic orientations, the mediating effect of absorptive capacity and innovation : a study among Malaysian manufacturing SMEs
Al-Mamun, Abdullah; Syed Ali Fazal; Mohiuddin, Muhammad; … - In: International journal of innovation management 23 (2019) 2, pp. 1950016-1-25
Persistent link: https://www.econbiz.de/10012009045
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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814