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~subject:"Innovation management"
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Innovation management
Brand management
11
Innovation
11
Markenführung
11
Lieferantenmanagement
9
Supplier relationship management
9
Brand
8
Consumer behaviour
8
Konsumentenverhalten
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Markenartikel
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Marketing management
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Marketingmanagement
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Innovationsmanagement
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Theory
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Beziehungsmarketing
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Firm performance
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India
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Indien
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New product development
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Produktentwicklung
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Relationship marketing
6
Strategic management
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Strategisches Management
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USA
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United States
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Unternehmenserfolg
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Brand image
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Customer satisfaction
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Firm value
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Kundenzufriedenheit
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Markenimage
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Shareholder Value
5
Shareholder value
5
Unternehmenswert
5
B-to-B-Marketing
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Business-to-business marketing
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Corporate Social Responsibility
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English
7
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Kim, Namwoon
6
Park, Woo-Yong
2
Ro, Young Kyun
2
Bhargava, Mukesh
1
Chan, Ricky Y. K.
1
Im, Subin
1
Min, Sungwook
1
Pae, Jae H.
1
Ramaswami, Sridhar N.
1
Slater, Stanley F.
1
Srivastava, Rajendra Krishan
1
Tangpong, Chanchai
1
Wang, Michael
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
International journal of innovation management : IJIM
1
Journal of operations management
1
Journal of the Academy of Marketing Science
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The journal of business & industrial marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
7
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1
Architectural innovation and the emergence of a dominant design : the effects of strategic sourcing on performance
Park, Woo-Yong
;
Ro, Young Kyun
;
Kim, Namwoon
- In:
Research policy : policy, management and economic …
47
(
2018
)
1
,
pp. 326-341
Persistent link: https://www.econbiz.de/10011968909
Saved in:
2
Does intra-firm diffusion of innovation lead to inter-firm relationship benefits? : the cases of innovation providers and adopters
Kim, Namwoon
;
Pae, Jae H.
- In:
The journal of business & industrial marketing
29
(
2014
)
6
,
pp. 514-524
Persistent link: https://www.econbiz.de/10010413147
Saved in:
3
Impact of knwoledge type and strategic orientation on new product creativity and advantage in high-technology firms
Kim, Namwoon
;
Im, Subin
;
Slater, Stanley F.
- In:
The journal of product innovation management : an …
30
(
2013
)
1
,
pp. 136-153
Persistent link: https://www.econbiz.de/10009703567
Saved in:
4
Competitive imitation strategy for new product-market success
Min, Sungwook
;
Kim, Namwoon
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
Saved in:
5
Impacts of environmental uncertainty on firms' innovation capability and stakeholder value : evidence from the Australian courier industry
Wang, Michael
;
Kim, Namwoon
;
Chan, Ricky Y. K.
- In:
International journal of innovation management : IJIM
26
(
2022
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10013269784
Saved in:
6
The design sourcing choice and technological performance in the upscale and downscale markets of an architectural innovation
Park, Woo-Yong
;
Tangpong, Chanchai
;
Ro, Young Kyun
; …
- In:
Journal of operations management
68
(
2022
)
3
,
pp. 218-240
Persistent link: https://www.econbiz.de/10013187629
Saved in:
7
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N.
;
Srivastava, Rajendra Krishan
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 97-116
Persistent link: https://www.econbiz.de/10003850890
Saved in:
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