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Innovation management
Consumer behaviour
38
Konsumentenverhalten
38
Brand management
28
Markenführung
28
Distribution channel
18
Vertriebsweg
18
Brand image
16
Markenimage
16
Marketing management
14
Marketingmanagement
14
Brand
12
Markenartikel
12
Theorie
12
Theory
12
Beziehungsmarketing
10
Relationship marketing
10
Transaction costs
10
Transaktionskosten
10
USA
10
United States
10
Emotion
7
Marketing
7
Innovation
6
Marketing theory
6
Marketingtheorie
6
Verbraucherverhalten
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Bibliometrics
5
Bibliometrie
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Markenpolitik
5
Salespeople
5
Strategisches Management
5
Verkaufspersonal
5
B-to-B-Marketing
4
Business-to-business marketing
4
Führungskräfte
4
Innovationsmanagement
4
Kaufleute
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Lieferantenmanagement
4
Lohn
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English
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Weiss, Allen M.
3
Grenadier, Steven R.
2
Dutta, Shantanu
1
Jaworski, Bernard J.
1
MacInnis, Deborah J.
1
Park, C. Whan
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Brand management ; Vol. 1
1
Journal of financial economics
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Real options and investment under uncertainty : classical readings and recent contributions
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ECONIS (ZBW)
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Strategic brand concept-image management
Park, C. Whan
;
Jaworski, Bernard J.
;
MacInnis, Deborah J.
-
2010
Persistent link: https://www.econbiz.de/10003924111
Saved in:
2
Investment in technological innovations : an option pricing approach
Grenadier, Steven R.
- In:
Journal of financial economics
44
(
1997
)
3
,
pp. 397-416
Persistent link: https://www.econbiz.de/10001224556
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3
The relationship between a firm's level of technological innovativeness and its pattern of partnership agreements
Dutta, Shantanu
- In:
Management science : journal of the Institute for …
43
(
1997
)
3
,
pp. 343-356
Persistent link: https://www.econbiz.de/10001216567
Saved in:
4
Investment in technological innovations: an option pricing approach
Grenadier, Steven R.
;
Weiss, Allen M.
- In:
Real options and investment under uncertainty : …
,
(pp. 517-535)
.
2004
Persistent link: https://www.econbiz.de/10002362048
Saved in:
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