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The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Meyer, Marc H. - 2007

Persistent link: https://www.econbiz.de/10003344582

The fast path to corporate growth : leveraging knowledge and technologies to new market applications

Meyer, Marc H. - 2007

IBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business...

Persistent link: https://www.econbiz.de/10012688265

Innovating for effectiveness : lessons from design firms

Meyer, Marc H.; Marion, Tucker J. - In: Research technology management : RTM 53 (2010) 5, pp. 21-28

Persistent link: https://www.econbiz.de/10008665030

Selling innovation to the C-suite

Meyer, Marc H.; Marion, Tucker J.; Crane, Frederick G. - In: Research technology management : RTM 53 (2010) 4, pp. 15-20

Persistent link: https://www.econbiz.de/10003995209

Managing for innovation : managerial control and employee level outcomes

Allen, Mathew R.; Adomdza, Gordon K.; Meyer, Marc H. - In: Journal of business research : JBR 68 (2015) 2, pp. 371-379

Persistent link: https://www.econbiz.de/10010472561

Connecting ethnography to the business of innovation

Meyer, Marc H.; Crane, Frederick G.; Lee, Chaewon - In: Business horizons 59 (2016) 6, pp. 699-711

Persistent link: https://www.econbiz.de/10011609855