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Selling innovation to the C-suite
Meyer, Marc H.; Marion, Tucker J.; Crane, Frederick G. - In: Research technology management : RTM 53 (2010) 4, pp. 15-20
Persistent link: https://www.econbiz.de/10003995209
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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The gamification revolution : how leaders leverage game mechanics to crush the competition
Zichermann, Gabe; Linder, Joselin - 2013
Acknowledgements -- Introduction -- Gamification as winning strategy -- The revolution will be gamified : how gamification has changed the world, and will again -- Video (games) killed the car : gamification as a winning corporate strategy -- The gamification of strategy -- Engaging your team &...
Persistent link: https://www.econbiz.de/10009750136
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Rapid productisation : challenges and preconditions
Hänninen, Kai; Kinnunen, Tuomo; Haapasalo, Harri; … - In: International journal of product lifecycle management : … 6 (2012/13) 3, pp. 211-227
Persistent link: https://www.econbiz.de/10010198698
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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Motivating sales reps for innovation selling in different cultures
Hohenberg, Sebastian; Homburg, Christian - In: Journal of marketing 80 (2016) 2, pp. 101-120
Persistent link: https://www.econbiz.de/10011458675
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Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping; Miao, C. Fred - In: Journal of business research : JBR 68 (2015) 11, pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
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Closing techniques for selling software innovations
Kozludzhova, Katerina - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 223-236
Persistent link: https://www.econbiz.de/10013162695
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Organizational innovativeness and firm performance : does sales management matter?
Groza, Mark D.; Zmich, Louis J.; Rajabi, Reza - In: Industrial marketing management : the international … 97 (2021), pp. 10-20
Persistent link: https://www.econbiz.de/10013206304