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I don’t “recall” : the decision to delay innovation launch to avoid costly product failure

Kim, Byungyeon; Koenigsberg, Oded; Ofek, Elie - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8889-8908

Persistent link: https://www.econbiz.de/10014284938

To innovate or imitate? : entry strategy and the role of market research

Ofek, Elie; Turut, Ozge - In: Journal of marketing research : JMR 45 (2008) 5, pp. 575-592

Persistent link: https://www.econbiz.de/10003770581

Marketing and innovation management : an integrated perspective

Ofek, Elie; Toubia, Olivier - 2009

Persistent link: https://www.econbiz.de/10008652394

Innovation strategy and entry deterrence

Turut, Ozge; Ofek, Elie - In: Journal of economics & management strategy : JEMS 21 (2012) 3, pp. 583-631

Persistent link: https://www.econbiz.de/10009577021

Marketing and Innovation Management: An Integrated Perspective

Ofek, Elie; Toubia, Olivier - In: Foundations and Trends(R) in Marketing 4 (2010) 2, pp. 77-128

The relevance and importance of marketing in innovation management has been questioned in recent years. Marketing has been blamed directly or indirectly for poor returns on investment in innovation, and marketing models of the diffusion of innovations have not been widely adopted. In this...

Persistent link: https://www.econbiz.de/10010693761