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~subject:"Innovation management"
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Innovation management
Customer satisfaction
9
Globalization
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Consumer behaviour
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Theorie
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Theory
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Kundenzufriedenheit
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Pricing strategy
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Innovation
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Marketing management
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Marketingmanagement
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Beziehungsmarketing
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Brand
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Markenartikel
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Market entry
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National culture
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New product development
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Outsourcing
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USA
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United States
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Globalisierung
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Produktentwicklung
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Prospect theory
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Dienstleistung
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Innovationsmanagement
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Roy, Subroto
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Sivakumar, K.
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
AMS review : official publication of the Academy of Marketing Science
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ECONIS (ZBW)
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Managing intellectual property in global outsourcing for innovation generation
Roy, Subroto
;
Sivakumar, K.
- In:
The journal of product innovation management : an …
28
(
2011
)
1
,
pp. 48-62
Persistent link: https://www.econbiz.de/10008822515
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2
Global outsourcing relationships and innovation : a conceptual framework and research propositions
Roy, Subroto
;
Sivakumar, K.
- In:
The journal of product innovation management : an …
29
(
2012
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009559953
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3
Global new product development : moderating role of national culture on the link between buyer-seller interactions and innovation outcomes
Sivakumar, K.
;
Roy, Subroto
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
3
,
pp. 205-229
Persistent link: https://www.econbiz.de/10012162445
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