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Building industrial brand equity by leveraging firm capabilities and co-creating value with customers
Zhang, Jing; Jiang, Yanxin; Shabbir, Rizwan; Du, Mingfei - In: Industrial marketing management : the international … 51 (2015), pp. 47-58
Persistent link: https://www.econbiz.de/10011422733
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Exploring links between engaging customers in value co-creation and product innovativeness
Zaborek, Piotr; Mazur, Jolanta - In: International journal of management and economics 53 (2017) 3, pp. 82-106
The study examines the hypothesis that firms engaging customers in value co-creation tend to display more innovativeness. As such, it is one of the few quantitative studies on the link between these two concepts. Customer engagement in value co-creation was operationalized as a multiple scale...
Persistent link: https://www.econbiz.de/10012026721
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Customer-to-customer interactions in the sport fan context : typology, framework (C2CIF) and directions for future research
Uhrich, Sebastian; Grohs, Reinhard; Koenigstorfer, Joerg - In: Journal of service management 35 (2024) 1, pp. 53-70
Persistent link: https://www.econbiz.de/10014456578
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Value co-creation through customer engagement in virtual communities for product innovation
Rema, V.; Srivastav, Abhinandan - In: International journal of business and globalisation : IJBG 36 (2024) 2/3, pp. 310-325
Persistent link: https://www.econbiz.de/10015063783
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Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun; Lee, Heesang - In: Journal of business-to-business marketing 22 (2015) 3, pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
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Relational mechanisms in innovation co-creation
Boier, Rodica - In: Studies and scientific researches / Economics edition / … 20 (2014), pp. 162-168
Persistent link: https://www.econbiz.de/10011339607
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Customer perceptions of innovativeness : an accelerator for value co-creation
Kim, Eojina; Tang, Liang; Bosselman, Robert - In: Journal of hospitality & tourism research : JHTR ; the … 43 (2019) 6, pp. 807-838
Persistent link: https://www.econbiz.de/10012053373
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Conceptualising the framework for effectiveness of customer value co-creation in service innovation
Shah, Tejas R. - In: International journal of services and operations management 31 (2018) 1, pp. 121-136
Persistent link: https://www.econbiz.de/10011981101
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Value innovation : for and with customers
Dasgupta, Meeta - In: International journal of Indian culture and business … 16 (2018) 3, pp. 264-286
Persistent link: https://www.econbiz.de/10011933505
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Motivation triggers for customer participation in value co-creation
Palma, Freida C.; Trimi, Silvana; Hong, Soon Goo - In: Service business 13 (2019) 3, pp. 557-580
Persistent link: https://www.econbiz.de/10012124370