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Overcoming customer innovation resistance to the sustainable adoption of chatbot services : a community-enterprise perspective in Thailand
Achaporn Kwangsawad; Aungkana Jattamart - In: Journal of innovation & knowledge : JIK 7 (2022) 3, pp. 1-13
The primary goal of utilizing chatbots for customer service is to fulfill customer requests without requiring a conversation. However, the challenge to the sustainable adoption of innovations is overcoming the obstacles that prevent the innovation's spread. The current study examined factors...
Persistent link: https://www.econbiz.de/10013449199
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Towards a framework for innovation in retailing through social media
Oliveira, Rui Torres de; Indulska, Marta; Steen, John; … - In: Journal of retailing and consumer services 54 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012238307
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Brazilian SMEs' innovation strategies : agro-industry, construction and retail industries
Carvalho, Gustavo Dambiski Gomes de; Silva, Eduardo … - In: International journal of business innovation and research 14 (2017) 3, pp. 397-419
Persistent link: https://www.econbiz.de/10011863131
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Technology roadmap of AI applications in the retail industry
Lu, Hsi-Peng; Cheng, Hsiang-Ling; Tzou, Jen-Chuen; … - In: Technological forecasting & social change : an … 195 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014478965
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Designing Physical Interaction Platforms
Perez Mengual, Maximilian - 2023
successful and engaging PIPs. About the author Maximilian Perez Mengual works as a project lead for retail innovation. He …
Persistent link: https://www.econbiz.de/10014415138
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Innovation as driver of modern retail
Mladenović, Svetlana Sokolov; Vukojević, Vanja - In: Facta Universitatis / Series economics and organization … 16 (2019) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10012267093
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Investigating the link between innovation and mainstream adoption : how to identify consumer trends
Cloughton, Carol - In: Journal of retailing and consumer services 55 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012269085
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Organizational climate for innovation and creativity : a study in Swedish retail organizations
Olsson, Annika; Paredes, Karla Marie B.; Johansson, Ulf; … - In: The international review of retail, distribution and … 29 (2019) 3, pp. 243-261
Persistent link: https://www.econbiz.de/10012209259
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An empirical approach to marketing innovation in small and medium retailers : an application to the Spanish sector
Medrano, Natalia; Olarte-Pascual, Cristina - In: Contemporary economics 10 (2016) 3, pp. 205-216
extremely important given the current lack of empirical evidence. Furthermore, the retail sector in Spain plays a significant … and marketing) to improve our understanding of marketing innovations in the retail sector. This study uses secondary data …
Persistent link: https://www.econbiz.de/10011630950
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Xtreme design : a new approach for virtual innovation
Heins, Caroline; Jarr, Daniel; Herstatt, Cornelius - In: International journal of product development : IJPD 27 (2023) 3, pp. 165-185
Persistent link: https://www.econbiz.de/10014432553