Narrow search
Showing 1 - 10 of 373
Cover Image
Strategic imperatives for new product success : an internal stakeholder perspective
Sahi, Gurjeet Kaur; Mahajan, Rupali; Jones, Paul - In: Journal of innovation & knowledge : JIK 9 (2024) 1, pp. 1-14
Purpose Due to a high failure rate of new products, there is an urgent need to probe the drivers of new product success, by probing internal and external factors. Thus, our study empirically examines the synergistic effects of market orientation and entrepreneurial orientation (external focus)...
Persistent link: https://www.econbiz.de/10014507115
Cover Image
Market orientation, knowledge competence, and innovation
Ozkaya, H. Erkan; Droge, Cornelia; Hult, G. Tomas M.; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 3, pp. 309-318
Persistent link: https://www.econbiz.de/10011398558
Cover Image
Enabeling innovation and creativity in market-oriented firms
Božic, Ljiljana; Ozretic-Došen, Đurdana - In: Baltic journal of management 10 (2015) 2, pp. 144-165
Persistent link: https://www.econbiz.de/10010512561
Cover Image
The influence of market orientation on innovation strategies
Newman, Alexander; Prajogo, Daniel; Atherton, Andrew - In: Journal of service theory and practice : JSTP 26 (2016) 1, pp. 72-90
Persistent link: https://www.econbiz.de/10011421948
Cover Image
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Kuang-Peng - In: Industrial marketing management : the international … 51 (2015), pp. 141-149
Persistent link: https://www.econbiz.de/10011422801
Cover Image
Perceived environmental turbulence, strategic orientations and new product success : a comparative study of SMEs and large manufacturing exporters
Zhang, Jing; Jiang, Yanxin; Zhu, Miao - In: Journal of advances in management research : JAMR 12 (2015) 1, pp. 43-54
Persistent link: https://www.econbiz.de/10011376978
Cover Image
Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
Cover Image
Learning orientation and market orientation as catalysts for innovation in nonprofit organizations
Choi, Sangmi - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 393-413
Persistent link: https://www.econbiz.de/10010356762
Cover Image
A market-oriented innovative quality framework for the investigation of competitive entry opportunities into new seafood markets for producers
Yusuf, Muhammad; Trondsen, Torbjørn - In: International journal of quality and innovation 2 (2012/14) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10010361600
Cover Image
Market orientation and entrepreneural proclivity : antecedents of innovation
Otero-Neira, Carmen; Fernández Arias, Ma Jesús; … - In: Global business review 14 (2013) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10010230070