Universities Need a Market Orientation to Attract Non-Traditional Stakeholders as New Financing Sources
Year of publication: |
2014
|
---|---|
Authors: | Mainardes, Emerson ; Raposo, Mário ; Alves, Helena |
Published in: |
Public Organization Review. - Springer. - Vol. 14.2014, 2, p. 159-171
|
Publisher: |
Springer |
Subject: | Stakeholder | Public university | Financing opportunities | Market orientation |
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