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Taking scientific inventions to market : mapping the academic entrepreneurship ecosystem

Guindalini, Camila; Verreynne, Martie-Louise; Kastelle, Tim - In: Technological forecasting & social change : an … 173 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10013202695

Crowdsourcing New Product Ideas Under Consumer Learning

Huang, Yan; Singh, Param Vir; Srinivasan, Kannan - 2014

We propose a dynamic structural model that illuminates the economic mechanisms shaping individual behavior and outcomes on crowdsourced ideation platforms. We estimate the model using a rich data set obtained from IdeaStorm.com, a crowdsourced ideation initiative affiliated with Dell. We find...

Persistent link: https://www.econbiz.de/10014174825

Leading Edge Users and Latent Consumer Needs in Electromobility : Findings from a Nethnographic Study of User Innovation in High-Tech Online Communities

Pollok, Patrick; Lüttgens, Dirk; Piller, Frank T. - 2014

Netnography i.e. the systematic observation and analysis of online communities to generate insights for an innovation … process, has been established as a method of user innovation in consumer goods industries. In this study we apply this …

Persistent link: https://www.econbiz.de/10014147405

A multi-country comparison of user innovation behaviors on smartphone applications

Yoo, Bosul; Katsumata, Sotaro; Ichikohji, Takeyasu - 2017

This study examines preceding factors of user innovation behavior using a case of smartphone applications … toexamineindirect and direct effects of consumer attitude on user innovation. Specifically, this study focuses ontwo aspects of the user … innovation evaluation:quality and quantity. Quality of user innovation in particular has the potentialtocontribute tothe …

Persistent link: https://www.econbiz.de/10011738364

Hidden in plain sight : how to find and execute your company's next big growth strategy

Joachimsthaler, Erich; Joachimsthaler, Erich A. - 2007 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003414575

Measuring consumer innovativeness : identifying innovators among consumers of modern technologies

Filová, Jana - In: Central European business review : CEBR 4 (2015) 4, pp. 18-29

Persistent link: https://www.econbiz.de/10011559493

An approach to integrating market research with customer insights through the development of IoT products

Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255

Persistent link: https://www.econbiz.de/10012515187

Strategic customer foresight : from research to strategic decision-making using the example of highly automated vehicles

Schweitzer, Nicola; Hofmann, Rupert; Meinheit, Andreas - In: Technological forecasting & social change : an … 144 (2019), pp. 49-65

Persistent link: https://www.econbiz.de/10012133875

Marketing auf Innovationskurs : mit der DIG-Methode auf der Spur des Kunden

Joachimsthaler, Erich - 2008

Persistent link: https://www.econbiz.de/10003597494

The 'Right' Consumers for Better Concepts : Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts

Hoffman, Donna L.; Kopalle, Praveen K.; Novak, Thomas - 2010

While much research has emphasized improving current new product concept techniques, little work has focused on trait-based approaches that specify which consumers are the "right" ones to use in the new product development process, particularly in the consumer goods industry. We propose that the...

Persistent link: https://www.econbiz.de/10014045310

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