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Designing innovative business models with a framework that promotes experimentation
Wrigley, Cara; Straker, Karla - In: Strategy & leadership : a publication of Strategic … 44 (2016) 1, pp. 11-19
Persistent link: https://www.econbiz.de/10011530394
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The role of emotion in product, service and business model design
Straker, Karla; Wrigley, Cara - In: Journal of entrepreneurship, management and innovation … 11 (2015) 1, pp. 11-28
Persistent link: https://www.econbiz.de/10011500856
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An approach to integrating market research with customer insights through the development of IoT products
Straker, Karla; Mosely, Genevieve; Wrigley, Cara - In: Journal of international consumer marketing 33 (2021) 3, pp. 239-255
Persistent link: https://www.econbiz.de/10012515187
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Implementing design thinking : understanding organizational conditions
Wrigley, Cara; Nusem, Erez; Straker, Karla - In: California management review 62 (2020) 2, pp. 125-143
Persistent link: https://www.econbiz.de/10012214586
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Designing new business models : blue sky thinking and testing
Wrigley, Cara; Bucolo, Sam; Straker, Karla - In: Journal of business strategy 37 (2016) 5, pp. 22-31
Persistent link: https://www.econbiz.de/10011618205
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Design-led innovation : overcoming challenges to designing competitiveness to succeed in high cost environments
Bucolo, Sam; Wrigley, Cara - In: Global perspectives on achieving success in high and …, (pp. 241-251). 2014
Persistent link: https://www.econbiz.de/10010360833
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Design and a deep customer insight approach to innovation
Price, Rebecca; Wrigley, Cara - In: Journal of international consumer marketing 28 (2016) 2, pp. 92-105
Persistent link: https://www.econbiz.de/10011459996