Designing new business models : blue sky thinking and testing
Cara Wrigley, Sam Bucolo and Karla Straker
| Year of publication: |
2016
|
|---|---|
| Authors: | Wrigley, Cara ; Bucolo, Sam ; Straker, Karla |
| Published in: |
Journal of business strategy. - Bingley : Emerald, ISSN 0275-6668, ZDB-ID 605131-5. - Vol. 37.2016, 5, p. 22-31
|
| Subject: | Design | Innovation | Case study | Business model | Business model canvas | Meta-models | Geschäftsmodell | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBS-04-2015-0041 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011618205