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Why and how do creative thinking techniques work? : trading off originality and appropriateness to make more creative advertising
Kilgour, Mark; Koslow, Scott - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 298-309
Persistent link: https://www.econbiz.de/10003900701
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Are product design researchers and practitioners on the same page? : the way professional product designers view creative design
Sameti, Ardalan; Koslow, Scott; Mashhady, Arash - In: The journal of product & brand management 31 (2022) 6, pp. 951-970
Persistent link: https://www.econbiz.de/10013407576